Bah, give me 1 or 2 points. I don't remember what company or what city.
It was a mass marketing campaign that caused some city to go ape over what it meant. The marketers put up those little pictures all over the place.
Though the marketers were dumb for not at least letting some key officials know (or, get permits for it, whatever), I think the overall panic many had due to it was absolutely stupid. The company that did it was fined majorly.
I'll let someone else go for the google exacts...but...that's cheating.